Digital Photography ＆ Imaging - week 7/week8

2025- week 7Digital Photography ＆ Imaging - week 7/weeek8

Yang Shuo / 0384037

Digital Photography ＆ Imaging

Bachelor of Design (Hons) in Creative Media / Taylor's University 

Lectures 

Colour Theory

Color theory is the study of how colors interact, how we perceive them, and the emotions they evoke.

1. RGB v.s CMYK

Cyan, magenta, yellow and black (CMYK) are the primary colors of printing. 
RGB color is used to display on your computer screen.

• RGB creates color by adding light; it’s used in screens and projectors.
• CMYK creates color by subtracting light and is used for printing.

Figure 1.1  RGB v.s CMYK

2.Hue, shade, tint and tone

• Hue is the base color.
• Shade = hue + black
• Tint = hue + white
• Tone = hue + grey

Figure 1.2   Hue, shade, tint and tone

3.Colour Harmony

The arrangement of colors in the most appealing and effective way to enhance user perception.

Monochromatic is hard to make a mistake and create the distasteful color scheme.

4.Analogous

Analogous are 3 colors located right next to each other on the color wheel.

5.Complementary

Complementary colors sit opposite each other on the color wheel.

Unlike analogous or monochromatic schemes, they create strong contrast.

6.Split-Complementary

involves the use of three colors. Start with one color, find its complement and then use the two colors on either side of it. 

Figure 1.3   Split-Complementary

Tutorial

This week is online classes, and we participated in an online meeting about the poster design assignment. The professor gave suggestions on our inspiration gathering and ideas completed in week 6.

Practical

WEEK7

• Define your concept 

Mucha's painting style is very unique. He is skilled at painting women and flowers, using smooth and gorgeous lines to outline them, with classical and bright colors that do not lose their softness.

I created a total of two drafts; the first version was done using Procreate, and the second version involved directly importing the photo materials into Photoshop for preliminary collage.

• Sketch your mock up poster.

Figure 2.1 SKETCH #1 (Hand Drawing)

WEEK 8

• Draft the digital poster based on your sketches. 
• Develop the composition techniques using Digital Photography/ Photo Imaging.
• Apply textures & effects if necessary.
• Finalize your design with color correction (Adjustment Layer)

 I first used the pen tool to draw the background and combined the colors of the main character and the classic color palette of Mucha for my poster.

Figure 2.2 Process screenshot #1

At the same time, I adjusted the colors of the characters and added a pearlescent effect, giving the image the texture of an oil painting.

Figure 2.3Process screenshot #2 

I used the following materials to create my poster, some of which are from content I usually shoot, and some are from public sources.

Figure 2.4  Materials 

Then I started my practice in Photoshop, collaging these materials and the main character onto the background.

Figure 2.5 Process screenshot #3

Figure 2.6 Some layer division in the process

In particular, I have applied bold outlines to most of the materials in the poster. I want to reflect the collage texture found in the Mucha's  style.

The following is a poster that I created.

Figure 2.7 Poster design 1

Figure 2.8 Poster design 2

This is a 6000pt ×6000pt size version of the folding screen：

Figure 2.9 Poster design （Square）

And 3000pt × 6000pt versions with vertical screens：

Figure 2.10 Poster design （Vertical）

Figure 2.11Overall vision